As a copy editor, the one thing I’ve noticed over the years is that everybody thinks that their spelling and grammar and punctuation are just fine. “Oh, you don’t have to do anything to my work,” they always say, sometimes with a smirk. “My mom’s always said that my writing was so good!” Well, guess what? Your mom lied. Your work needs editing.

Self promotion is the backbone of marketing for not only artists, but any individual who wants to take their career to the next level.

Impulse sales are the backbone of most retail outlets and there is no reason and artist should not be prepared for such sales!

I need to Remind myself every step of the way that having a marketing plan is not just about making more money or more sales, it is also about taking care of my clients after their portrait commission

I don’t advocate pricing by time and materials, price is so much a part of the perceived value of art and that has to be taken into account.

There is a direct correlation between need and motivation. None of these artists had motivational issues. Excuses did not enter into this picture. They had families to feed, bills to pay and they were delighted to have buyers. None of them pondered the academic world of artist angst.

Video is the future, is your film rolling?
I’ve been hearing this for several years now – you need to add video, video, video, video. But what kinds of video can artists create to help increase their exposure, build their brand and get more business? How can we get in on the surge in video searches?
Here are four types of videos artists can create to help promote themselves on YouTube:

Over the years we have discovered that it never seems to occur to the average artist to question the validity of the advice that has been preached for so many decades concerning art marketing.

To NOT test a theory is to blindly accept another person’s decision concerning YOUR life!

A quick note on this Memorial Day weekend! We are constantly advising artists that if they are  displaying work at an Art Gallery (or frankly ANYWHERE) there are THREE rules to observe: 1. Work with locations that are a comfortable day’s drive or less from you. 2. Visit the Gallery before you send anything 3.  [...]

Jerry’s art store in Raleigh NC is hosting a fund raiser o n June 26 in front of their store. I volunteered to be there from 3-7. I’ll be doing live sketches and will charge $20.00 a quick sketch-all proceeds going to their fundraiser…not Haiti this time-it’s being pro-active and being prepared for the  oil [...]