It is telling that the most often asked question in our art marketing seminars is “How do I price my work?” The artists who ask, regardless of what they just heard from me in the seminar, are searching for an easy, magical formula for instant success. And top of their list is the thought ” skip the rest-just tell me how to price my art so I can sell”

I don’t advocate pricing by time and materials, price is so much a part of the perceived value of art and that has to be taken into account.

We are all human and we all get discouraged, disappointed, tired or too busy and let our initial efforts fade away. But there is a way to channel your energy and enthusiasm and keep the level up there long enough to see positive results!

I am going to tell you a secret, well it’s not really a secret we just don’t want to believe it to be true. However, once you believe it you will look at pricing your art in a new light. Your cannot price your art to sell. You can’t do anything to make your art [...]

Having studied a few years of Architectural Engineering way back when, I always, in the back of my mind, wondered what I missed by not studying at an art achool. After all, I have ended up with a career in “Fine Arts.”