Past Posts

September 2017
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THe Life of an Artist and 2013!

So we’ll be sending out Jan newsletter when we return and I will share just HOW we are able to “live the life of an artist”. SO if that doesn’t keep you on pins and needles, nothing will!

The Rise of couponing in small Business

Consumer demands are changing. Customers want more immediate access to the best relevant deals and are using the Internet as the primary way to redeem coupons. Now, one in five smartphone users use mobile coupons and the demographics of coupon users are shifting. AN excerpt:

The Artist Action Plan-plain talk for non-whiners

Developing a strong work ethic has never stunted any artist’s creativity. And whoever thinks that is simply looking for an easy out! So with that in mind, if you need your ego stroked and your hand held, and my “get ‘er done” directness offends you, there are plenty of other bloggers making big money soft peddling the “artist life fantasy!” So I won’t apologize for skipping the feel good stuff because if you are serious about making a living with your art, you will be more interested, and won’t mind, getting down to brass tacks and making a Plan of Action for the year! :-)

Should I announce that I am raising my art prices?

You would do well to follow the patterns of successful businesses and see what the trends are (they all have invested big bucks into market analysis) before randomly deciding to increase or decrease something as complex as pricing.

JC Penney ending sales? What does that mean?

As the economy rolls on, all businesses are faced with decisions that were not in a long range business plan! Even the big boys are struggling to make sense of changing customer needs and have had to come up with creative and innovative marketing ideas to stay afloat.

An artist’s business plan and a bottle of wine

If you read our advice on creating and artist’s business plan and think “but I just want to be an artist” or “so and so’s online advice seems easier”, then you are buying into the fantasy world that non-working artists are promoting and will have to make some intelligent choices :-) .

The Fast and Easy Shortcuts to Success?

It is telling that the most often asked question in our art marketing seminars is “How do I price my work?” The artists who ask, regardless of what they just heard from me in the seminar, are searching for an easy, magical formula for instant success. And top of their list is the thought ” skip the rest-just tell me how to price my art so I can sell”

Linkedin-is it helpful?

So don’t hyperventilate over the multitude of online social sites. Handle only what you can handle. After all, at some point you have to find the time to create your art!

50 Things under $50.00 to promote your art

Great article by Penny Sanseverini who promotes ways to sell BOOKS! LOL-Now you think selling art is difficult? Try selling books where the author gets…what, a few dollars for each book sold? Talk about getting out and hustling!

The Power of Social Networks

No social networking site is a magic bullet unless you can develop the evolving relationships and have the discipline to keep it up! Work the areas that you can give appropriate time to…but don’t use “lack of time” as an excuse not to work at least two areas online!