You would do well to follow the patterns of successful businesses and see what the trends are (they all have invested big bucks into market analysis) before randomly deciding to increase or decrease something as complex as pricing.

As the economy rolls on, all businesses are faced with decisions that were not in a long range business plan! Even the big boys are struggling to make sense of changing customer needs and have had to come up with creative and innovative marketing ideas to stay afloat.

If you read our advice on creating and artist’s business plan and think “but I just want to be an artist” or “so and so’s online advice seems easier”, then you are buying into the fantasy world that non-working artists are promoting and will have to make some intelligent choices .

It is telling that the most often asked question in our art marketing seminars is “How do I price my work?” The artists who ask, regardless of what they just heard from me in the seminar, are searching for an easy, magical formula for instant success. And top of their list is the thought ” skip the rest-just tell me how to price my art so I can sell”

So don’t hyperventilate over the multitude of online social sites. Handle only what you can handle. After all, at some point you have to find the time to create your art!

Great article by Penny Sanseverini who promotes ways to sell BOOKS! LOL-Now you think selling art is difficult? Try selling books where the author gets…what, a few dollars for each book sold? Talk about getting out and hustling!

No social networking site is a magic bullet unless you can develop the evolving relationships and have the discipline to keep it up! Work the areas that you can give appropriate time to…but don’t use “lack of time” as an excuse not to work at least two areas online!

February brings semi-panic to those artists who have not created any type of business plan or course of action for the year and are just about ready to throw up their hands and say “Forget it! This is just too hard!”

We take the failure out of art marketing and put positive results within reach of the artist!

With a business to run, and other communication tools such as a website to update, many Facebook pages unfortunately become inactive. How can a business owner make use of a Facebook page without devoting too much time to its upkeep?