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The Benefits of creating ART

By theresa, on July 26, 2010

The obvious delight of "doing it yourself!"

The pleasure and delight of creating art is all over the faces of this child!

With my art career I concentrate on my client’s commissions and my personal art, but I do offer the occasional workshop and lesson series!

The benefits from learning to draw and create are eloquently expressed in this student’s expression! In this day and age of art economy and budgeting in the public schools, why would anyone deny a child these benefits?Why would anyone think that art was unnecessary?

Think how far a child can go when they have the power to create and be creative!

Staying on task! Psyching yourself up!

By theresa, on July 18, 2010

There is some really useless marketing information out there…and I know I say that there are no bad ideas…but the ones I read daily are generic, or even ridiculous (“if you can paint you can make a lot of money!”) but I will eagerly share those I come across with common sense information in there…and I love the way this dog artist phrased the last sentence! She is trying to get on track and stay there and I applaud her efforts…as soon as I remember where this came from I will post her info!

So My Current Art Marketing Plan includes:

• Setting up a data base, and training someone to help me keep up with it.

• Printing some thank you cards to start sending out to all pet portrait clients.

• Getting back on track with sending out e-mail newsletters starting this month.

• Work harder to follow up with leads and dropped ball potential clients that for whatever reason fail to follow through with placing their portrait commissions.

• Remind myself every step of the way that having a marketing plan is not just about making more money or more sales, it is also about taking care of my clients after their portrait commission. I like my clients so much, and with the amount of repeat business I am fortunate to have I really need to take much better care of them after I deliver their artwork.

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pricing pet portraits

By Steve, on July 14, 2010

I don’t advocate pricing by time and materials, price is so much a part of the perceived value of art and that has to be taken into account.

The Refreshing Art of Entrepreneurship

By theresa, on July 5, 2010

There is a direct correlation between need and motivation. None of these artists had motivational issues. Excuses did not enter into this picture. They had families to feed, bills to pay and they were delighted to have buyers. None of them pondered the academic world of artist angst.

Adding video to your marketing!

By theresa, on July 1, 2010

Video is the future, is your film rolling?
I’ve been hearing this for several years now – you need to add video, video, video, video. But what kinds of video can artists create to help increase their exposure, build their brand and get more business? How can we get in on the surge in video searches?
Here are four types of videos artists can create to help promote themselves on YouTube:

When Art Grants end

By theresa, on June 16, 2010

The art world is all up in arms. Every place you turn to there is some article about the government or the states reducing or eliminating public money for artist grants.

Should you enter art shows?

By theresa, on June 10, 2010

Over the years we have discovered that it never seems to occur to the average artist to question the validity of the advice that has been preached for so many decades concerning art marketing.

To NOT test a theory is to blindly accept another person’s decision concerning YOUR life!

3 Rules concerning Galleries

By theresa, on May 30, 2010

A quick note on this Memorial Day weekend!
We are constantly advising artists that if they are displaying work at an Art Gallery (or frankly ANYWHERE) there are THREE rules to observe:
1. Work with locations that are a comfortable day’s drive or less from you.
2. Visit the Gallery before you send anything
3. Do an [...]

Art fund raisers

By theresa, on May 28, 2010

Jerry’s art store in Raleigh NC is hosting a fund raiser o n June 26 in front of their store.
I volunteered to be there from 3-7. I’ll be doing live sketches and will charge $20.00 a quick sketch-all proceeds going to their fundraiser…not Haiti this time-it’s being pro-active and being prepared [...]

Entering small local art and craft shows

By theresa, on May 17, 2010

New to art shows? Don’t know what to expect?
I have noticed that many art organizations post their upcoming shows on Craigslist. Usually they’ll be under “artists” and/or “art and crafts”. So I added to the posts with an encouragement to PARTICIPATE in a few of these shows. See the ad below:
New to art shows? [...]

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