I need to Remind myself every step of the way that having a marketing plan is not just about making more money or more sales, it is also about taking care of my clients after their portrait commission

I don’t advocate pricing by time and materials, price is so much a part of the perceived value of art and that has to be taken into account.

There is a direct correlation between need and motivation. None of these artists had motivational issues. Excuses did not enter into this picture. They had families to feed, bills to pay and they were delighted to have buyers. None of them pondered the academic world of artist angst.

The art world is all up in arms. Every place you turn to there is some article about the government or the states reducing or eliminating public money for artist grants.

Over the years we have discovered that it never seems to occur to the average artist to question the validity of the advice that has been preached for so many decades concerning art marketing.

To NOT test a theory is to blindly accept another person’s decision concerning YOUR life!

OK, it’s true that people still throw away much of their mail (and, it even looks like the U.S. Postal Service will cut back on its deliveries). But if a mailer is done right, you can get a nice return on your investment.

When talking with artists about marketing and selling their art,  the most often asked questions is, “How do I start?”
One of the answers to that question is, “Decide to whom you will be selling your art and focus on them.”
“How do I do that?” Well, if your art can be categorized you are a giant [...]

Quite frankly, as working artists, our money is in our art, not our ebooks. But the encouragement and motivation we generate is priceless!

Think you have a challenge selling your art? Try selling ice cream in the winter!

I spent an hour on my computer today listening to a promoter’s webinar on secret tips for online social networking. Actually I was working on a large commission so I alternated between glancing at the computer screen and turning the volume on my laptop as high as it would go and painting on the artwork [...]