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August 2010
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Artists using YouTube for promotions

We have been discussing the use by authors of adding trailers on YouTube about their books much like the movie industry does for its movies and musicians do to promote their CD’s and tours.  The point is to capture people’s imaginations and the “call to action” is to buy the book, CD, see the movie…so why not your art?   At the end of the short clip showing  the artist starting and completing  an art piece would be a link to a paypal  “buy it now” button. Impulse sales are the backbone of most retail outlets and there is no reason and artist should not be prepared for such sales!

Steve of ART CAREER EXPERTS says in response:

The more I think about it the more I like it.  If you take photos of your of a work in progress, you can easily create a time lapse video of the work evolving. I did it for one of my smaller paintings
It was an experiment. Looking back a better image of the final painting, possibly framed and hanging with a call to action—”you can buy this painting” here’s how.
Stephen Filarsky – Plein Air Painter
Equestrian Landscapes

1 comment to Artists using YouTube for promotions

  • The ‘movie trailer’ promo links on the end of a YouTube video is a great way to get your viewers to take action after watching the video. They may love your art or art products and want to buy it – but not everyone knows what to do next. You have to tell them exactly what you want them to do. It’s also critical for your promotions that the very first line in you description is the url link starting with ‘http://’ which makes the link ‘clickable.

    Here’s an example of using a blend of digital art created in Photoshop and Camtasia Studio for making the video: The web urls are included in the video as well as at the end.