Are you someone who invested a lot of money in one of the “useless” college degrees?

February brings semi-panic to those artists who have not created any type of business plan or course of action for the year and are just about ready to throw up their hands and say “Forget it! This is just too hard!”

If you take the time to go back and really think about how something began you will see the value of “simply showing up.” Even those events you feel (actually you are convinced!) might be a waste of your time or effort.

We take the failure out of art marketing and put positive results within reach of the artist!

Keep in mind too that none of our success this quarter was by accident. We did not stumble upon clients, burn incense or randomly hope they would show up at our studio….we continued to promote our art via our usual tried and true channels: in person, on Facebook, our monthly newsletters, phone, postcards, email…the point is that we persevered.

With a business to run, and other communication tools such as a website to update, many Facebook pages unfortunately become inactive. How can a business owner make use of a Facebook page without devoting too much time to its upkeep?

Pop-up stores are retail spaces — usually in the form of a kiosk or temporary tenant in an empty building — designed to operate for only a matter of days, weeks or months.

The one area in which many artists seem to forget is that the term “non-profit” is a little bit of a misnomer, as in actuality, all non-profits need to make money . But artists themselves are NOT non-profits so do not set yourself up to starve by choosing poorly managed, bogus or ill-fitted charities to partner with . Choose wisely and determine the mutual benefit to both parties.

So whether you teach an occasional art class, lesson or regular classes, realize that you have just given the gift of discovery to whoever you are teaching! And especially with adult classes, you have opened up a future for many of them. A future of an endless opportunity to discover art in a thousand or more ways!

Our newest Art Career Experts newsletter is coming out this week and for all of those who have been saddled with or have adopted the tag of “emerging artist”, you need to read why we feel (maybe insist is a better word) that you should dump it!