Artists are forever being asked to donate to  charities and non-profit organizations.  This timely article from “Duct Tape Marketing” has a good handle on the logistics, benefits and profitability to both sides when working with a non-profit organization. The one area in which many artists seem to forget is that the term “non-profit”  is a little bit of a misnomer, as in actuality, all non-profits need to make money .  But artists themselves are NOT non-profits so do not set yourself up to starve by choosing poorly managed, bogus or ill-fitted charities to partner with  .  Choose wisely and determine the mutual benefit to both parties.

Author John Jantsch says,  “Creating a partnership with a non-profit agency can have a dramatically positive marketing impact if handled correctly. I’ve worked with countless non-profit agencies over the years, and while they they’ll take contributions from businesses all day long, what they really want is something much more valuable.”

To enjoy the benefit of the complete article written for the American Express forum, click HERE! or copy and paste below:

http://www.openforum.com/idea-hub/topics/marketing/article/how-to-create-a-win-with-a-non-profit-partner-john-jantsch?sorttype=newest&sourcepage=1&pagenumber=1