It started with a private email from an artist. She had been contacted by a prospect who had seen, liked and wanted to purchase a $1500.00 painting of the artist’s that she had seen hanging on a wall in a Cafe she visited

Within five minutes of sending the newsletter out, someone had given me $1,000. Two days later, I had already met our goal. It was incredibly positive. It was everyone coming together, understanding the situation and offering their support. A lot of customers who weren’t in a position to do this came in and bought tea, which helped.

As a copy editor, the one thing I’ve noticed over the years is that everybody thinks that their spelling and grammar and punctuation are just fine. “Oh, you don’t have to do anything to my work,” they always say, sometimes with a smirk. “My mom’s always said that my writing was so good!” Well, guess what? Your mom lied. Your work needs editing.

A great big THANK YOU to the participants in our September 11 seminar! If you missed it, see us in November at the Art of the Carolinas! http://www.jerrysartevents.com/th128.html Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers Tweet about it Subscribe to the comments on this post Tell a [...]

Self promotion is the backbone of marketing for not only artists, but any individual who wants to take their career to the next level.

Impulse sales are the backbone of most retail outlets and there is no reason and artist should not be prepared for such sales!

The benefits from learning to draw and create are eloquently expressed in this student’s expression!

I need to Remind myself every step of the way that having a marketing plan is not just about making more money or more sales, it is also about taking care of my clients after their portrait commission

There is a direct correlation between need and motivation. None of these artists had motivational issues. Excuses did not enter into this picture. They had families to feed, bills to pay and they were delighted to have buyers. None of them pondered the academic world of artist angst.

Video is the future, is your film rolling?
I’ve been hearing this for several years now – you need to add video, video, video, video. But what kinds of video can artists create to help increase their exposure, build their brand and get more business? How can we get in on the surge in video searches?
Here are four types of videos artists can create to help promote themselves on YouTube: