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October 2011
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The Fast and Easy Shortcuts to Success?

ACE Newsletter   (teaser!)

The Fast and Easy Shortcuts to Success?

by M.Theresa Brown

An interesting discussion began the other day when, on a yahoo group message board, a list of the 12 ways to be successful as an artist were published. The 12 steps were “OK advice” but pretty generic and from a popular Internet art marketing site  and I responded to the post with the following:

“Oh my, real world experience counts for a lot in these discussions.

It is telling that the most often asked question in our art marketing seminars is “How do I price my work?” The artists who ask, regardless of what they just heard from me in the seminar, are searching for an easy, magical formula for instant success. And top of their list is the thought ” skip the rest-just tell me how to price my art so I can sell”

Those artists are not understanding or accepting that there is no single answer. I tell them it is the “whole package” which is the key to pricing their art. But even putting the “correct price” on a piece of art will not sell it!
From what I have seen and heard, very few artists today are willing to work as hard as it takes to develop that package :-)

They pop from one guru’s message to another looking for the yellow brick road and a way to the top with as little effort as possible:-) And along the way, they go nowhere because there is always the underlying voice telling them “but that’s a lot of work” or “I don’t know if I can do that” and off they go looking for a message that sounds more in keeping with what they’d like to do.”

Want to read the rest of this insightful article?  You can subscribe to our monthly newsletters and enjoy articles from us and our knowledgeable guest artists by signing up for our FREE newsletters at Art Career Experts.

BTW-did you notice the “teaser” form of writing? This seems to be the era of a new news form of  Internet writing. Gone are the days when the summary of the whole article was in the first paragraph. Now most headlines when you turn on your computer are questions. “Did the man jump from the building?”  “Did the war end?”   The old time newsmen would roll over in the grave. :-)

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