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Thoughts on our first 2010 Workshop

ACE blog Jan 16, 2010
A few thoughts on our first art marketing workshop of 2010
The answers on the  questionnaire that we handed out for the first of two seminars were revealing.
The question of “How motivated are you?” ranged from “Don’t need the money” to “somewhat” to “very’ to “hungry and poor”.
The “hungry and poor” would be funny if it wasn’t so prevalent in today’s economy.
The question of HOW to bring in money from your art product takes on a whole new perspective when  the times get tough and sales either drop or become non-existent. And if you never made any money from your art, then a tinge of desperation sets in.
But wait, is that so bad?
It was desperation that propelled me into finally realizing my dream of being an artist.  Well actually it was not a dream as I was so thoroughly convinced already that my art product wasn’t real art anyway! But it was also desperation that forced me to re-think any previous attitudes that I had accumulated in my  career in regards to art marketing!
Only one of the participants had absolutely no art training.  Of the 32 participants, almost 1/3 had art degrees.  Interesting but not unexpected. Will everyone be able to realize their dream? Maybe. It is not about talent. It is about  hard work.  And not everyone will want to work as hard as they may need to.
But desperation can be the motivational push that makes a dream a realization. So although I smiled at the response of “hungry and broke” to the query of “how motivated are you?” I knew that this particular artist will listen to our advice and put it into action!
And you know what? I’ll bet the artist will have the staying power necesssary to realize success this year.  This artist has nothing to lose!

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