Art Career Experts - The Holiday Market, October 4, 2010

2 Tips for Online Art Sales on your Website!

by M Theresa Brown

Hi Friend

You know that marketing phrase "Make money while you sleep?" Well it IS possible for artists to do just that with their art product IF they make it convenient and easy for shoppers to see and buy their art 24/7. That is only possible if you are set up with an online merchant account. It is easy with Paypal.
In our workshops we emphasize adding testimonials from your clients all over the site and an ability for the client to purchase your art online. Some of it is common sense. Making it difficult or time consuming for an interested person to buy your art went out a long time ago! The Art World has always been in love with the words "elite, exclusive, private inquiries, call for pricing inquiries, etc." when it came to marketing art. The idea was to elevate the appeal and perceived value of the art in question by making a potential client jump through hoops to finally talk with a gallery salesman.

But times, as in everything, change. The consumer savvy client many times has the money but not the time to go through the contact process. There are plenty of artists out there making it easy to purchase their art. You can offer the same advantage by having not only prices but a way to purchase your art at any time of the day or night which truly does enable you to "make money while you sleep." And that is an amazing feeling the first time you experience it! It's even better when it becomes a regular occurrence :-)

You can have a store on Etsy or Ebay and the whole sales checkout is set up for you. They'll work fine. Etsy, by the way, is far less expensive than Ebay but having a small shopping cart on your own website or blog is even less expensive!

The testimonials are equally crucial. Buyers don't really want to hear how great you believe you are. They want to hear that from your buyers! So ask you clients for their reviews and be timely in adding testimonials to your website.

So what two tips can help turn your passive website into an active website? Summing it up below:

Two Tips to Get More Sales on Your Web Site

1) People like what other people like: Artists often forget this but testimonials or reviews do sell art. Make sure and list comments or testimonials on your site and in your online store.

2) How tough is it to get to your shopping cart? After adding your shopping cart, make sure the experience of getting their is quick and easy. Add a buy-now (or collect now!) button under each art product you are selling. Make sure the buyer knows what the shipping and any other expense is BEFORE they put it in their cart. We make it simple and include shipping in our sales.
Now, sleep peacefully!

Want to know and see more? Visit Steve's site http://www.smfilarsky.com/ to see how he sets up his Paypal shop.

If you are serious about learning what it takes and what you need to do to start, grow or expand your art business, we can help! Steve and I are proud to be keynote speakers at the nationwide Art of the Carolinas, Nov 11-14, 2010 in Raleigh, NC. http://www.jerrysartevents.com/artofca20.html

All the former barriers and walls to an artist's success are slowly crumbling and the sooner you embrace the changes and learn to expand your horizons, the sooner you will see success! We can help. Not only have we broken all the rules pre-ordained by the art world for twenty years, we continue to break the rules in order to further our success! We love to share, encourage and teach serious artists what it takes to enjoy the life of an artist!

Until Later,
Theresa and Steve

You now get a instant audio download when you invest in the Art For Sale CD set with Ebook. Still only 24.95. You still get the 2 CD set containing the audio book and the ebook shipped to you, but now you can also download the audio files along with the ebook at the time of purchase. No more waiting for CD's to arrive in the mail.

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