April 26, 2010
ACE Newsletter
Commissioned Art-How to Stay in Control throughout the Proccess!
Hi Friend
Although much of the following was from a much earlier
ACE newsletter, this information is too valuable not to repeat! As summer approaches and artists are attending
shows, learning how to avoid or handle the "third party syndrome" may very well make or break your commission art
business! So enjoy this "secret" that we are sharing with you. It's what keeps us sane and even helps empower our
clients! __________________________________________________________
Commissioned art. It's the bread and butter art for many artists. It's what
pays the bills. And it's also the one area where an unsuspecting and unprepared artist first comes face to face
with Client Changes. Learning HOW to prevent surprise changes is the key to an artist
enjoying creating commissioned art.
So let's start with the artist's best scenario: You've created, completed and been paid for the
art commission by your client. She is delighted, appreciative and cannot wait to display your artwork in her
home.
Then comes the artist's worst scenario: the phone call or email asking for changes in the
commissioned piece.
What happened? Why would a client call the artist a
month, 6 months, even years later and ask for changes? Recently, on our marketing forum, an artist put that query
forth when the client asked her to make changes 4 YEARS after commissioning the original piece. The artist
was trying to figure out what to do and how to handle it. If she did not gain control of the situation she would
not only be struggling with an almost impossible task but destroying any chance of repeat commissions from the same
client or the client's friends. The key is to handle this long BEFORE the situation ever comes to this point.
In this particular case, the client's original dog portrait was not altered (and a new dog added to it) but a new
portrait was initiated. To prevent this scenario from repeating itself, the artist then had to learn what to say to
stop it from occuring again with another (or even the same client).
So what actually happened here? In the world of art,
the consumer often assumes that an artist can go back to a piece of art at any time and change it. But why would
that even be necessary when the client was so pleased initially?
This artist is experiencing a common phenomena called the "THIRD PARTY SYNDROME" and it happens
everywhere in the world of marketing. It's not "buyer's remorse". The client did not regret purchasing your
piece of art. It is what happens when a previously happy client is influenced by a self proclaimed "third party"
expert who picks your art commission apart and offers "suggestions" and puts doubt into your client's mind after
they get it home. This is the same personality type who will always know where you could have purchased something
cheaper and better. It could be a friend, a relative or a neighbor of the client And this exasperating phenomena
will continue to happen in your art career unless you take steps to stop it BEFORE it
happens.
How do you stop it? Learn to HANDLE AN
OBJECTION BEFORE IT ARISES! That sentence is the single most valuable sales tip I have learned in my long
art career as a working artist! It has changed the way that I do business with commissioned clients and continues
to smooth the path to long term and happy relationships with the same clients! Handling an objection BEFORE it
arises is a well known sales technique. Despite the Third Party Syndrome being one of the most common problems in
the world of the commissioned artist, the solution I am sharing with you won't be found anywhere else in the art
marketing world!
OK. So what do I do and say that puts ME in control of my artwork AND my clients and stops them from returning the
art piece for changes that are not theirs? When I finalize a transaction and am handing over the artwork to my
client, I say, with a professional attitude, smile and a laugh, something similar to:
"I am delighted that you love this piece! Now I don't mind making any adjustments to it that
you (and whoever else is paying for it) may like me to make within the next two weeks. After all,
I'm working for YOU. But I'll only make YOUR changes. (keep smiling) That's because there is
someone, somewhere, within your family, or your neighborhood or a social group, who is not only a self proclaimed
expert but whose goal in life is to make you unhappy with any decision or purchase that you have
made..(there is always a BIG smile or laugh by the client because someone has already come to mind!)..
DON'T give them that power!"
Do you see
what I have done? I have cheerfully and professionally HANDLED the OBJECTION before it has arisen. When the negative person in my client's life becomes
critical of my client's new art piece, in the back of her mind are MY words, warning her NOT to let that critical
person have the power to make her unhappy. I have saved myself untold hours of labor and exasperation. And you will
as well.
Not knowing HOW to handle the third party syndrome is one of the biggest
reasons that artists who start off doing commissions, stop. The frustration becomes overwhelming. What I have
shared will put an artist in control throughout the process.
But you know what else I have done? I have given my client a much welcome psychological tool to
challenge the negative individual in more areas than just my piece of commissioned artwork! I have given my client
the power to negate the influence that the "expert" originally might have had over my client's decision making
abilities! And in doing so, both the client and I are the
winners!
Until
later,
Theresa and Steve
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