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	<title>Art Career Experts &#187; writers</title>
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		<title>Looking Good the First Time</title>
		<link>http://www.art-career-experts.com/wordpress/2010/09/looking-good-the-first-time/</link>
		<comments>http://www.art-career-experts.com/wordpress/2010/09/looking-good-the-first-time/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 12:53:09 +0000</pubDate>
		<dc:creator>ace</dc:creator>
				<category><![CDATA[art marketing]]></category>
		<category><![CDATA[1st Turning Point]]></category>
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		<category><![CDATA[art biz]]></category>
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		<category><![CDATA[Eilis Flynn]]></category>
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		<category><![CDATA[sell your art]]></category>
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		<category><![CDATA[you can sell your art]]></category>

		<guid isPermaLink="false">http://www.art-career-experts.com/wordpress/?p=250</guid>
		<description><![CDATA[As a copy editor, the one thing I’ve noticed over the years is that everybody thinks that their spelling and grammar and punctuation are just fine.  “Oh, you don’t have to do anything to my work,” they always say, sometimes with a smirk.  “My mom’s always said that my writing was so good!”    Well, guess what?  Your mom lied.  Your work needs editing. ]]></description>
			<content:encoded><![CDATA[<p><strong>LOL-There is nothing to add to this excellent article on making sure what you write is proofed before publishing on your web or blog! So whether you write, paint, sculpt or create sculptural ping pong balls, the point is to present yourself in a good light in all that you do! I have posted the entire article for you to enjoy. </strong>-Theresa</p>
<h2><a title="Looking Good the First Time" href="http://1stturningpoint.com/?p=4881">Looking Good the First Time</a></h2>
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<p>Posted By <a title="Posts by Eilis Flynn" href="http://1stturningpoint.com/?author=13">Eilis Flynn</a> on September 2,  2010</p>
<div id="attachment_406"><img title="Eilis Flynn Banner" src="http://anncharles.com/1stturningpoint/wp-content/uploads/2009/04/eilisflynnbanner-300x102.gif" alt="Author Eilis Flynn: The Reality Beyond" width="300" height="102" />Author Eilis Flynn: The Reality Beyond</p>
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<p><strong>If you don’t bother to sepll-cehck, nobody’s going to take you  seriously</strong></p>
<p>by <a title="Eilis Flynn, author" href="http://www.eilisflynn.com/" target="_blank"><strong>Eilis Flynn</strong></a><br />
1st Turning Point  Crew Columnist<br />
<em>Copyright © 2010 Eilis Flynn</em></p>
<p>As a copy editor, the one thing I’ve noticed over  the years is that everybody thinks that their spelling and grammar and  punctuation are just fine.  “Oh, you don’t have to do anything to  <strong><em>my</em></strong> work,” they always say, sometimes with a smirk.   “My mom’s always said that my writing was so good!”</p>
<p>Well, guess what?  Your mom lied.  Your work  needs editing.  It needs to have the spelling double-checked (and no, if you’re  an American, you can’t use British spelling, and no, you can’t just randomly  capitalize words because you think it looks neat), the grammar double-checked  (and since grammar is no longer being taught in schools, double-double-checked),  and if you can’t figure out when to use a semicolon and when to use a colon, why  would you think they’re interchangeable and everyone else is wrong when they say  they’re not?</p>
<p>Anyway, as you might have gathered, I think it’s  fair to say that everyone, and I mean everyone, needs to have their work proofed  and read by someone else.  This needs to happen simply because your work—your  writing—is the face by which you want to be known.  And if your work is littered  with misspellings, poor grammar choices, and illiterate attempts at punctuation,  your work doesn’t come off so good.  Spell-check, while it is a wonderful  stopgap measure, can’t do it all.  First of all, remember that the feature was  designed by engineers, and engineers are notoriously poor in their spelling,  grammar, and punctuation choices.  And second, spell-check was designed to make  sure that the words being used in the document are real.  Whether the words are  appropriate in the document, again, that’s not spell-check’s job; it’s  yours.</p>
<p>Haven’t you ever looked at a website that’s  littered with typos and grammatical errors and winced?  Of course you have.   Everyone has. And if that website’s a retail site, trying to entice you to buy  something, haven’t you had second thoughts about buying?  After all, if the  website owner can’t be bothered to check for spelling and grammatical mistakes,  who knows what else they aren’t bothering to do?  That goes for your writing,  too.</p>
<p>So do yourself a favor.  Read and proofread your  work.  Learn the grammatical rules and apply them to your own work.  Punctuation  isn’t just a suggestion, it’s a given.  Make your writing the best it can be by  making it the easiest to read.  Or I’ll hunt you down and I will use my red pen  on your work.  Don’t think I won’t.</p>
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		<title>Websites and the Zen of selling</title>
		<link>http://www.art-career-experts.com/wordpress/2009/04/websites-and-the-zen-of-selling/</link>
		<comments>http://www.art-career-experts.com/wordpress/2009/04/websites-and-the-zen-of-selling/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 12:45:00 +0000</pubDate>
		<dc:creator>theresa</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[art marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[musicians]]></category>
		<category><![CDATA[Rachel Rae]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling art]]></category>
		<category><![CDATA[Thomas Kincaid]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[writers]]></category>
		<category><![CDATA[zen]]></category>

		<guid isPermaLink="false">http://www.art-career-experts.com/wordpress/?p=17</guid>
		<description><![CDATA[ So why is there still such a hesitancy among many artists in regards to the words "selling or marketing?" It takes as much effort to sell trash as it does treasure!]]></description>
			<content:encoded><![CDATA[<p>Websites as brochures rather than sales sites are the most common of artist websites. And the reason that many do not equate into sales.</p>
<p>Most artists have fallen victim to the 20th century adversion to &#8220;selling one&#8217;s art&#8221; .   But the  expansion of the Internet, ease of accessibility, moderate pricing and a new generation of users (who can use a computer from the cradle) has added a new dimension and opened endless possibilities to the 21st century artist!</p>
<p>So why is there still such a hesitancy among many artists in regards to the words &#8220;selling or marketing?&#8221; It takes as much effort to sell trash as it does treasure!</p>
<p>Below is an excerpt from another Board that I peruse and I loved it!</p>
<p><em>I read a brilliant quote / analogy to the artist vs salesman aspect of life..  And it is something that I see in websites every day..</p>
<p>The man was being  interviewed by a woman newspaper reporter who wanted to be an author of books.. He  suggested that she take a sales training class to learn how to sell her books to  publishers.. She was &#8216;offended&#8217; by the suggestion that she, a great writer,  should stoop to mere &#8216;sales&#8217;.. He pulled out his book and showed her where it  said on the cover -</p>
<p>&#8220;Best-Selling Author&#8221; not &#8220;Best-Writing  Author&#8221;</p>
<p>That little bit brought a lot of life in to focus for me.. Many  people say that Rachel Rae can&#8217;t cook, yet she can &#8220;sell&#8221; what she does.. Always  strive to be the best you can be at what you do, for me it&#8217;s jewelry, but never  forget that you still have to &#8220;sell&#8221; to be successful.. </em></p>
<p>For some artists such as Thomas Kincaid, (an example of brilliant marketing to the masses), a professional marketer took the artist by the hand.  For other artists, it may be the use of an Art Gallery. For others still, a concentrated effort on word of mouth.</p>
<p>Regardless of HOW you decide to sell your art product, your website needs to be more than a brochure. It needs to have art that can be purchased online in some format.  Take the time to visit merchant accounts online and learn how to offer this to your clients.  We like to use Paypal and the merchant store format that goes along with it!</p>
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