I’ll try to keep up the newsletters but honestly, only those art gurus NOT creating art are the ones who go on and on about how YOU too can be an artist . I like to think that those of us who do live our lives as self employed artists, share the same highs and lows that artists from every previous century have faced. None of them had the time nor was it even an ideal, to wonder about “what is art?” They worked at the craft they were best suited to and that helped them make a living. Period.

So in keeping with evaluating the ROI on our time writing articles on making a living as an artist, it will be easier and more cost effective to share a few things here and there via Facebook. Because honestly, if you have not taken up the challenges to become an artist in the 5 years we have been sharing our knowledge, then you simply aren’t going to.  This lifestyle is not for the faint of heart.

SO pop over, add your comments, get inspired.

Theresa and Steve

For the totally self employed artist, the past few years have been a huge challenge. If big businesses have failed with all their marketing expertise and service businesses have failed with their consumable products, then what possible chance does an artist have of surviving the lean years? To be frank, no one “needs” your art. No one “has” to have it. Art is a want, not a need.
So just how do you survive financially? And how do you cope emotionally when no one is buying your work? And just how are we, Theresa and Steve, staying in business and paying all of our bills (ie: mortgage, car payment, health insurance, utilities and everything else!)

Above all, we do what successful artists have done all along-we get creative!
Creativity encompasses not just artsy inspiration but creative marketing and the willingness to explore options. The key to our survival during this dry spell has been versatility. Artists have always been told to focus on one aspect of their art. Good advice until it stops selling. But was it all for nothing? No. Nothing is ever “for nothing.” It all joins together to create what it is you identify with as an artist. Picasso is a good example of an artist who used his wits to re-invent himself every time one phase stopped selling. The phrase “growing in my/her art” is so overused. The reality is that you can offer your collectors more of your artistic abilities-not just one thing! If you need “proof” of the many artists who were amazingly versatile and offered clients many options within their abilities to collect more than one form, type, medium of art, spend some serious time studying art history. And if you want to be successful in this challenging economy you need to be able to offer your clients the opportunity to add YOUR art to their collections with more than just the one form you have always offered! Not only does it generate new interest (and sales) but if they have already purchased work from you, they will again!

Encompassing your new found decision to explore other art forms means getting rid of whatever emotional baggage or education has held you back!
Giving yourself permission to step out of the box you or someone else put you in as an artist is serious emotional power! And it is the hardest thing you will do in your journey for versatility. Working on another art form, medium, genre…..you are experimenting, sharing with your collectors, seeing what is working, what is not. It is art entrepreneurship at its finest. It is creativity at it’s finest. And it is perfectly all right to do so! Shake off any negativism. It takes determination and courage to stand up to or ignore the opinionated “wanna be’s” out there who feel their job in life is to make you doubt yourself. Don’t give them that power!
If your slow sales the past few years have left you discouraged and uninterested in creating your art, the huge positive in your versatility explorations is discovering (or re-discovering) a new excitement in creating your art. You will find new enthusiasm in experimenting, thinking about and researching your ideas. And it will show in your work!
For us, now half way through 2013, our niche of the economy is showing signs of a comeback. People are slowly loosening their purse strings and allowing themselves to feel it is OK to make a “want” purchase. Our collectors enjoy seeing what new things we have created and that adds to our encouragement and explorations of new art forms.
Perhaps the best bit of advice we could share with you is simple: “Nothing works if you don’t try it!”
Until next time!
Theresa and Steve
http://www.artcareerexperts.com

This past year I have made more of a transition to  our Facebook page …and that’s to help me out. I pretty much work all the blogs, newsletters, etc.  single handed. So if there are far fewer posts that is the reason! Of course all of you are all welcome to add your comments, recommendations, etc here and on our FB page!

The other reason I have not posted as much is, yes, you guessed it, work!. As artists whose every bill is paid solely from the sales of our art, our priority is creating and selling our art.

So I have about 20 minutes this morning, here in front of the fire with hot coffee on a cold rainy (and not sure why it’s not snowing!) 37 degree morning here in NC. We plan to leave to see family in Pennsylvania tomorrow where I KNOW there is snow and return just after New Years.

We worked our tails off this month! Steve painted enough to need ice on his shoulder each night a week before Christmas and I kept just as busy with the portraits, the deliveries , the art classes and the displays. We both were zapped with some creeping crud around Thanksgiving and hacked our way through the studio for two weeks…but hey, we got through it!  There is an old saying “Make hay while the sun shines” and for every month where the sales are overwhelming, there are two months where they are so so and 1, sometimes  2 during the year where I wonder what a regular paycheck would feel like! Then I remember the days where I did not want to work and drove through the countryside at random, walked wooded trails or took out a kayak or spent the day working in my herb and flower garden or just messed about with random art for the fun of it….and I think “Nah-h-h!”

So we’ll be sending out Jan newsletter when we return and I will share just HOW we are able to “live the life of an artist”.  SO if that doesn’t keep you on pins and needles, nothing will
To see that Steve and I are real people, below is a list of our FB pages. Don’t like or use FB? You should…many of our collectors respond quicker to our messaging through FB than even the phone!

Happy NEW Year!

Theresa    www.facebook.com/MTheresaBrown
Steve         http://www.facebook.com/stephen.filarsky

www.facebook.com/artcareerexperts

I could go on and on but you get the picture.  Make a list. Make it detailed and make it thorough.  Use ours as a beginning guide (all art forms are different) and life as an artist on the road will be easier, calmer and far less stressful when you know that you checked everything off on your list!

ART SHOW CHECKLIST coutesy of www.ArtCareerExperts.com
Use our list and add to it as needed for your partciular situation/art product. Make as detailed a checklist as necessary to make it easier to zip through your list for each show. For multiple day shows, have an idea of what you will wear each day and make sure that you bring those items.
Your personal list may be separate but it too should be itemized to prevent hyperventilating situations!

The following is divided into Outdoor and Indoor shows.

OUTDOOR Set up Tent or Canopy  (Always know if your tent is UV protected and what winds/rain it can withstand. Be prepared!) All art shows tents should be 10′ x 10′. Booth display designs are built to accomodate that size.

One day or multi day shows

Tent

• Weights and Stakes and ratchet tie downs

• Carpet or Mat (RV Patio Mat or Indoor/Outdoor Carpet)

• Hand truck / luggage cart (can be critical)

• Rope and bungee cords

• Cable ties

• Booth SIGN

Display

• Display Walls

• Wall covers and hardware

• Hooks and Hangers, velcro

• Display Cases

• Display Stands

• Print Rack/prints

• Table (4, 6 or 8 ft)

• Table cloth/cover

• Business Signs

• Plastic drop cloths or tarps

• Artwork!

• Prints or Cards

• Price tags / labels

• Stool or chair

• Extension cords

• 1 or 2 fans

• Easels

• Any art supplies needed if demonstrating on site

• bungee cords

Tools

• Hammer
• Pliers
• Screwdrivers
• Cable/electrical ties
• Duct tape
• Spring clamps
• Glass Cleaner
• Paper towels
• Towel

Office/Sales Supplies

• Calculator
• Money
• Money box/fanny pack
• Sales/receipt book
• Pens/Pencil/Marker
• Scissors
• Stapler and staples
• Price tags/labels
• Credit card signs/logos
• Square credit card processor/your cell phone
• Boxes and/or Bags
• Promotional items
• Business Cards
• Business Card Holders
• Guest Book
• Guest book pages
• Portfolio of past work
• Post Cards
• Brochures
• Name tag

Personal

• Cooler / thermos
• Paper towels
• Sunscreen
• Hat (optional)
• Sweater
• Insect Repellant
• Towel
• Breath mints/gum
• Baby wipes
• Hand sanitizer
• Comfortable shoes

Medicines

• aspirin/tylenol/ibuprofen
• anti-nausea anti-diarrheal
• hayfever/allergy

Cooler
Bottled Water
ice/drinks
Coffee
Food – sandwiches/ snacks

Not to do!
NO READING BOOKS
NO CELL PHONE CONVERSATIONS
NO WEB BROWSING/EMAIL CHECKING
NO NEWSPAPERS
NO FAMILY REUNIONS OR NEIGHBORHOOD GET TOGETHERS
__________________________________________________________
ART SHOW CHECKLIST ArtCareerExperts.com
INDOOR Set up  (No tent)

With the exception of no tent, everything stays the same EXCEPT yo will need many lights. ALWAYS have lights in an indoor booth. Put up more than you think you need! Using the energy efficient bulbs will keep your booth cool and not blow electrical circuits!

Lights LOTS of LIGHTS for indoor shows!

• Extension Cords
• Power Strip
• Extra Light bulbs/energy savings bulbs (to not blow circuits)
• Carpet or Mat RV Patio Mat or Indoor/Outdoor Carpet or Foam tiles, gel mats
• Stool or chair
• electrical ties-lots of them

Follow the list above from this point on for the outdoor shows. You may not need sunscreen but you may need a sweater. Be prepared!

Today was one of those days where we were able to check off yet one more thing on our perpetual “to do” list!

And what we checked off was the fence in front of the Art studio! As with any big project we’ve put a lot of time and effort into our art studio. We spend a lot of time in here and we try to make it not just a place to work, but a retreat.  Visitors love the look and feel of our studio.

We built it a little over ten years ago from recycled materials gathered from a 1910 house being demolished, a warehouse of construction leftovers and good old fashioned muscle and help from family members! …it took us almost two years  because  we paid as we went along. No debt .

So today, we were able to step back and admire our new section of fence. It’s the same kind of fence we have around our rose and herb garden. Tobacco stick screwed to treated wood…and the sticks, if not touching the ground, last as long as the treated wood!  We had to first tear down the picket fence we installed at the beginning as the invading wisteria (yes we stupidly planted it on purpose!) had started to pull it down. Putting up the fence was the easy part. Attacking the vegetation with chainsaw, clippers and Round Up, was a the hard part . Oh well the original concept was good…we just picked the wrong plant for an arbor!

Artists often need beauty and quiet times for inspiration…. it’s a perfect place for many of our classes and our art retreats. Sure you can find the beauty elsewhere as an option. But being a part of it, nourishing it and reveling in it…well now, that’s the artist’s life!

Same type of fence around herb and rose garden

http://www.jerrysartarama.com/blog/post/2011/05/09/The-Total-Art-Experience-by-M-Theresa-Brown.aspx

Need to copy and paste?

http://www.jerrysartarama.com/blog/post/2011/01/12/A-Tale-of-Two-Vacuums-by-M-Theresa-Brown.aspx

We can’t wait! We take the failure out of art marketing and put positive results within reach of the artist!

With a business to run, and other communication tools such as a website to update, many Facebook pages unfortunately become inactive. How can a business owner make use of a Facebook page without devoting too much time to its upkeep?

http://blogs.constantcontact.com/commentary/so-you-have-a-facebook-page-now-what/