Partnering with non-profits

ace — Fri, 10 Dec 2010 12:29:09 +0000

Artists are forever being asked to donate to charities and non-profit organizations. This timely article from “Duct Tape Marketing” has a good handle on the logistics, benefits and profitability to both sides when working with a non-profit organization. The one area in which many artists seem to forget is that the term “non-profit” is a little bit of a misnomer, as in actuality, all non-profits need to make money . But artists themselves are NOT non-profits so do not set yourself up to starve by choosing poorly managed, bogus or ill-fitted charities to partner with . Choose wisely and determine the mutual benefit to both parties.

Author John Jantsch says, “Creating a partnership with a non-profit agency can have a dramatically positive marketing impact if handled correctly. I’ve worked with countless non-profit agencies over the years, and while they they’ll take contributions from businesses all day long, what they really want is something much more valuable.”

To enjoy the benefit of the complete article written for the American Express forum, click HERE! or copy and paste below:

http://www.openforum.com/idea-hub/topics/marketing/article/how-to-create-a-win-with-a-non-profit-partner-john-jantsch?sorttype=newest&sourcepage=1&pagenumber=1

A Secret to Pricing your Art

Steve — Sat, 30 Jan 2010 19:24:29 +0000

I am going to tell you a secret, well it’s not really a secret we just don’t want to believe it to be true. However, once you believe it you will look at pricing your art in a new light.
Your cannot price your art to sell.
You can’t do anything to make your art sell. Your art won’t sell itself.
You (or someone else) has to sell your art.
In other words, people won’t look at your art and see quality at a low price and just have to buy it. Nor will they look at your art and say it must be good, it’s so expensive and have to buy it. It’s why galleries have sales staff. They know this already. It’s why a juried art show hanging with no one actively selling has very few if any sales.

So what does this mean for you when it comes to pricing your art? It means that you have to believe in the value of your work. Do you believe that a painting that took you a day to paint is worth $2750. ? Can you say “This painting is two thou sand seven hundred and fifty DOLLARS” in a strong positive voice, not “it’s twentysevenfifty” said apologectically. You get the idea? The same applies if the painting is $100. As an aside, some of us will have trouble saying this no matter what the price. The solution is to practice. Say it out loud. Repeatedly. Say it until it comes naturally.

When you believe in the value of your work, communicating that value to your potential collectors is much easier.

Art Career Experts » sfilarsky

Partnering with non-profits

A Secret to Pricing your Art