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	<title>Art Career Experts &#187; artist paycheck</title>
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	<description>Artists helping Artists to Succeed</description>
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		<title>Should I announce that I am raising my art prices?</title>
		<link>http://www.art-career-experts.com/wordpress/2012/01/should-i-announce-that-i-am-raising-my-art-prices/</link>
		<comments>http://www.art-career-experts.com/wordpress/2012/01/should-i-announce-that-i-am-raising-my-art-prices/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 14:07:38 +0000</pubDate>
		<dc:creator>ace</dc:creator>
				<category><![CDATA[art marketing]]></category>
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		<category><![CDATA[artist paycheck]]></category>
		<category><![CDATA[how to sell your art]]></category>
		<category><![CDATA[increasing your art prices]]></category>
		<category><![CDATA[M Theresa Brown]]></category>

		<guid isPermaLink="false">http://www.art-career-experts.com/wordpress/?p=410</guid>
		<description><![CDATA[You would do well to follow the patterns of successful businesses and see what the trends are (they all have invested big bucks into market analysis) before randomly deciding  to increase or decrease something as complex as pricing.]]></description>
			<content:encoded><![CDATA[<p><span>A question on our<a href="http://finance.groups.yahoo.com/group/ArtistPaycheck/" target="_blank"> forum:</a><br />
</span></p>
<div><span><em>&#8220;I want to raise my prices on my art. Should I announce this in my newsletter? &#8220;</em></span></div>
<div><span><em><br />
</em></span></div>
<div><span> </span></div>
<div><span>This is one of those good questions that we have seen before and where  there are as many opinionated answers as there are repliers! Since we pay every bill  with the sales of our art, Steve and I think carefully  about such changes  and the possible repercussions in any decision concerning prices. </span></div>
<div><span>We DO have  something to lose by following the wrong advice, well meant as it may be&#8230;.but   conjecture without facts can be foolish. </span></div>
<div><span><br />
</span></div>
<div><span> </span></div>
<div><span>So, in our opinion and in practice with our art business, when we raise  prices, we do so quietly, without advance notice.</span></div>
<div><span> </span></div>
<div><span>Our increases are always small but certainly manageable so we see no  reason, especially in challenging times, to possibly give our prospects one more  reason to put off a decision <img src='http://www.art-career-experts.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  <strong> </strong></span></div>
<div><span><strong>After all, art is a want, not a need.  Remember that!</strong></span></div>
<div><span>There are good, sound marketing reasons why manufacturers and   distributors have not said a word about the shrinking of their product packaging  while the prices increase (ie:consumables such as coffee, tea bags, 1 lb bags,  etc.) </span></div>
<div><span>This is not new. As a kid I remember 36 birthday candles in a consumer  box. Then watched it drop to 24, then 18 and now I think it&#8217;s 12? LOL-tampons  used to be 12 in a small box now it&#8217;s down to 8, and the number of sticks in a  package of gum has certainly dropped&#8230;etc.  Unless you use a product regularly  (coffee comes to mind) you do not notice some of the small changes. </span></div>
<div><span>And NO one  announces these changes by the way&#8230;they usually come through some expose&#8217; in an afternoon TV show <img src='http://www.art-career-experts.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </span></div>
<div><span><br />
</span></div>
<div><span> </span></div>
<div><span>Having commented on the shrinking product, Steve did the identical thing  when he kept his well known $100 price tag for one group of his popular oils by  decreasing the size of what that amount purchased. Same quality, same price, smaller package.</span></div>
<div><span><br />
</span></div>
<div><span> </span></div>
<div><span>There will always be that school of thought that says  announcing an  increase in prices will result in a flurry of sales &#8220;before the increase&#8221;.  Our  experience has proven that it is not quite that cut and dry. </span></div>
<div><span><br />
</span></div>
<div><span>If you study marketing and do your own due diligence, you will see that  with &#8220;end of year&#8221; sales, inventory sales, etc, etc, there is a pattern that all  the businesses use and imitate. You would do well to follow the patterns of  successful businesses and see what the trends are (they all have invested big  bucks into market analysis) before randomly deciding  to increase or decrease  something as complex as pricing.</span></div>
<div><span><br />
</span></div>
<div><span> </span></div>
<div><span>If you go back through the newsletters you will see an article I wrote  for our <a href="http://www.artcareerexperts.com/" target="_blank"> </a><a href="http://www.artcareerexperts.com" target="_blank">Art Career Experts </a>and shared with other online magazines/blogs about pricing art. (Help me Sell my Art) </span></div>
<div><span>I repeat  a key point here-it is NOT some magic number that will help you sell your art-it  is your <strong>whole package</strong>. Having the &#8220;perfect price&#8221; will not sell  your art. Perfecting your image and your art package will <img src='http://www.art-career-experts.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </span></div>
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		<title>Taking a lesson from a pro entrepreneur</title>
		<link>http://www.art-career-experts.com/wordpress/2011/06/taking-a-lesson-from-a-pro-entrepreneur/</link>
		<comments>http://www.art-career-experts.com/wordpress/2011/06/taking-a-lesson-from-a-pro-entrepreneur/#comments</comments>
		<pubDate>Sun, 05 Jun 2011 22:32:27 +0000</pubDate>
		<dc:creator>theresa</dc:creator>
				<category><![CDATA[art marketing]]></category>
		<category><![CDATA[art career experts]]></category>
		<category><![CDATA[artist paycheck]]></category>
		<category><![CDATA[Barbara Corcoran]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[entrepreneur]]></category>
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		<category><![CDATA[M Theresa Brown]]></category>
		<category><![CDATA[shark tank]]></category>
		<category><![CDATA[swimming with the sharks]]></category>

		<guid isPermaLink="false">http://www.art-career-experts.com/wordpress/?p=375</guid>
		<description><![CDATA[He said to me, 'You'll never succeed without me.' And I knew, right then and there that moment, I thought, 'Oh yeah? I'd rather die than let you see me not succeed.' And you know what? That was an insurance policy for success. Every time I was thinking of failing or giving up, I would think of one more thing, just because I didn't want them laughing at me! Maybe not the best motivation but whatever, it worked for me.]]></description>
			<content:encoded><![CDATA[<h3>Taking a lesson from a pro entrepreneur</h3>
<h2 dir="ltr">Think that living  your dream and becoming an artist is about how talented you are?  It&#8217;s  not about the talent, it&#8217;s about sticking with it! So what a great story  about determination and perseverance! And hey, throw in a little  revenge&#8230;..:-) Read this excerpt from the article about Barbara  Corcoran (SHARK TANK!) and see if it does not inspire you to read the  rest of the story!</p>
<p><em>&#8230;&#8230;&#8230;But you want to know, when I had the courage to end that  partnership, he gave  me the best gift of my life. He said to me,  &#8216;You&#8217;ll never succeed without me.&#8217;  And I knew, right then and there  that moment, I thought, &#8216;Oh yeah? I&#8217;d rather  die than let you see me  not succeed.&#8217; And you know what? That was an insurance  policy for  success. Every time I was thinking of failing or giving up, I would   think of one more thing, just because I didn&#8217;t want them laughing at me!  Maybe  not the best motivation but whatever, it worked for me.</em><br />
<a href="http://smallbusiness.aol.com/2011/06/02/my-first-million-barbara-corcoran-the-corcoran-group/" target="_self">http://smallbusiness.aol.com/2011/06/02/my-first-million-barbara-corcoran-the-corcoran-group/</a></h2>
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		<title>Getting Ready for the Summer Art Shows</title>
		<link>http://www.art-career-experts.com/wordpress/2011/03/getting-ready-for-the-summer-art-shows/</link>
		<comments>http://www.art-career-experts.com/wordpress/2011/03/getting-ready-for-the-summer-art-shows/#comments</comments>
		<pubDate>Sat, 12 Mar 2011 12:49:48 +0000</pubDate>
		<dc:creator>ace</dc:creator>
				<category><![CDATA[art marketing]]></category>
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		<category><![CDATA[M Theresa Brown]]></category>
		<category><![CDATA[marketing art]]></category>
		<category><![CDATA[outdoor art shows]]></category>

		<guid isPermaLink="false">http://www.art-career-experts.com/wordpress/?p=341</guid>
		<description><![CDATA[It takes preparation to participate in an  outdoor art show (juried and non-juried) anywhere-near or far and preparations for your show season should take place long before your first show!]]></description>
			<content:encoded><![CDATA[<h1><a href="http://www.jerrysartarama.com/blog/post/2011/03/11/Getting-Ready-for-the-Summer-Art-Shows-by-M-Theresa-Brown.aspx">Getting Ready for the Summer Art Shows by M Theresa Brown</a></h1>
<p><img src="http://www.jerrysartarama.com/blog/post/2011/image.axd?picture=2011%2f3%2fDSC_5016.JPG" alt="" width="272" height="180" /></p>
<p>If you are like us, by the end of February, beginning of March, you  are interested in the arrival of Spring. Mother Nature may yet  throw a  curve ball at us and dump a few last winter storms but we remain, in  North Carolina, hopeful that all the signs around us point to spring at  last! However, we know for a fact, having driven clear across the US two  years ago to art shows in California, that winter is not over in many  parts of our country. In fact on our beginning journey  at the end of  March to that series of shows, we left a rainy but moderate NC.  But  enroute, we encountered such extreme weather as tornadoes, torrential  rain storms, blizzards (that shut down part of I-40 in Texas) high winds  and more snow before finally reaching our destination of Palm Springs.  On our subsequent return mid April, we encountered more snow in  Albuqueque, New Mexico. It was almost depressing <img src='http://www.art-career-experts.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> . Although surprised  at the weather extremes, we were prepared!</p>
<p><img src="http://www.jerrysartarama.com/blog/post/2011/image.axd?picture=2011%2f3%2fDSC_6828.JPG" alt="" width="253" height="167" /></p>
<p>It takes preparation to participate in an  outdoor art show (juried  and non-juried) anywhere-near or far!  We had applied to this show the  previous fall. Some art shows send out their applications and  information  only a few months beforehand. But most have been around  long enough to need your entries at least 8 months prior to the event.</p>
<p>Preparations for your show season should take place long before your  first show! One promoter with Sunshine Artists Magazine, came up with  their list for getting ready for the summer show season and we have  taken and added to it to come up with 10 basic things to do ahead of  time:</p>
<p>1. Finish up and finalize any show registrations and payments you may  have. Many promoters are now accepting credit cards and payment plans.  Something they never used to do!</p>
<p>2. Put your show schedule on your website, Facebook and blog.</p>
<p>3. Do you have enough business cards? Read our article on what you need on your business card!</p>
<p>4. Get your email blasts ready to go prior to each show. Let people  know where you will be! Don&#8217;t rely just on email. CALL them (yes the  telephone) and send postcards via USPS mail!</p>
<p>5. Make sure that your vehicle is road ready.</p>
<p>6. Keep making your art! Bring new art to shows if you are a seasoned  show artist. Leave your older work for an &#8220;end of the year&#8221; show. Make  sure you have enough.</p>
<p>7. Your tents, panels, signs, displays all need to look fresh and ready to go. Make any repairs or upgrades ahead of time.</p>
<p>8. Plan your route and hotels wisely</p>
<p>9. Make a &#8220;to bring&#8221; list (and get it ready long before the first  show!) for all the small, easy to forget things such as portfolios,  guest book, pens, scissors, price tags, tape, shopping bags, aspirin,  etc.</p>
<p>10. Review your pricing. Now more than ever is the time to have work  in 2 or 3 price levels so that everyone can find something at a price  they are comfortable with.</p>
<p>An outdoor show is hard work and can be very rewarding financially if  you have taken the time to prepare like a professional should. Our long  list  has saved us more than once. More importantly, it has helped us  focus on what we should be doing at a show and why we are there-helping  our clients invest in the art that we are creating!</p>
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		<title>Playing around with Photobucket</title>
		<link>http://www.art-career-experts.com/wordpress/2010/10/playing-around-with-photobucket/</link>
		<comments>http://www.art-career-experts.com/wordpress/2010/10/playing-around-with-photobucket/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 23:41:09 +0000</pubDate>
		<dc:creator>ace</dc:creator>
				<category><![CDATA[art marketing]]></category>
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		<guid isPermaLink="false">http://www.art-career-experts.com/wordpress/?p=267</guid>
		<description><![CDATA[There is nothing more mind bending than wondering how something is done on the computer and going after the answer yourself. I decided that it cannot be done unless you have a fair amount of time to devote to "the cause." ]]></description>
			<content:encoded><![CDATA[<p>There is nothing more mind bending than wondering how something is done on the computer and going after the answer yourself. I decided that it cannot be done unless you have a fair amount of time to devote to &#8220;the cause.&#8221; Which is about where I found myself after spending too much time on Photobucket making collages of my art. The collages themselves were easy and actually fun..editing them turned out to be a major pain!</p>
<p>So on another rainy morning..which, despite the stunning amount of rain and has now turned into an amazingly gorgeous fall day, I went about trying to edit the collage&#8230;no such luck. How to change the writing? Replace just 1 photo? I finally started over&#8230;then decided what the heck, I&#8217;ll post our newest upcoming workshop on Craigslist as it is!</p>
<p><a href="http://raleigh.craigslist.org/ats/1983950629.html" target="_self">http://raleigh.craigslist.org/ats/1983950629.html</a></p>
<p>Oh well, I&#8217;ll tackle it some other rainy morning.  Time to go to the studio and get ready for tomorrow&#8217;s Studio Tour!</p>
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		<title>Rainy Days&#8230;&#8230;.and the artist life</title>
		<link>http://www.art-career-experts.com/wordpress/2010/09/rainy-days-and-the-artist-life/</link>
		<comments>http://www.art-career-experts.com/wordpress/2010/09/rainy-days-and-the-artist-life/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 13:14:26 +0000</pubDate>
		<dc:creator>ace</dc:creator>
				<category><![CDATA[art marketing]]></category>
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		<guid isPermaLink="false">http://www.art-career-experts.com/wordpress/?p=262</guid>
		<description><![CDATA[An artist's life in regards to hours and paychecks is not a real predictable affair.  We work when other do not and do not work when others are at work. We get paid sporadically and in terms of income, it can be far more or far less than what someone who is not an artist may make.  ]]></description>
			<content:encoded><![CDATA[<h3><a href="http://artcareerexperts.blogspot.com/2010/09/rainy-days-and.html"><a href="http://www.art-career-experts.com/wordpress/wp-content/uploads/2010/09/DSC_8238.jpg"><img class="alignleft size-thumbnail wp-image-264" title="DSC_8238" src="http://www.art-career-experts.com/wordpress/wp-content/uploads/2010/09/DSC_8238-150x150.jpg" alt="" width="150" height="150" /></a>Rainy days and &#8230;&#8230;</a></h3>
<div>It has rained  steadily for two days. I&#8217;m not complaining. September in NC has been hot  and dry. So the first day of rain saw us standing on the front porch  with the wind blowing the rain in our faces and we enjoyed it to the  max!  Of course on this, the following day,  the perspective changes a bit.  I am now preparing to go outside and re-dig the trench from behind the ponies shed so that the water run off does not pool and run into their dry space. The goats are very unhappy. They do not like rain.</div>
<div></div>
<div>Still, the  steady rain the second day has not dampened my spirits&#8230;.in fact with  Fall finally beginning to be felt, it is  more that cozy feeling of  expectations that always, as a kid, meant that all those glorious  activities of the fall months were laid out in a long stretch!</div>
<p>It also  means a heightened activity in the studio, with art classes, plenty of  commissioned artwork and the general &#8220;getting ready for winter&#8221; feeling.  I love it!</p>
<p>The dogs are a  little confused. DaVinci, the Rottweiler, has an insatiable appetite and  the dark afternoon has confused him into thinking that  3:30 means  dinnertime. I ignore him. So he sits with his big head in my lap while I  try to type, slopping a wet kiss on my hand if I put it near his mouth  and his big eyes say &#8220;Feed me.&#8221;</p>
<p>An artist&#8217;s life  in regards to hours and paychecks is not a real predictable affair.  We  work when other do not and do not work when others are at work. We get  paid sporadically and in terms of income, it can be far more or far less  than what someone who is not an artist may make.</p>
<p>It&#8217;s a good life in its unpredictability.</p>
<div style="text-align: right;"></div>
<p><a href="http://3.bp.blogspot.com/_3DvirpDbYSA/TKOuvLIFIdI/AAAAAAAAKEM/kaNDhviR74U/s1600/TeachingMA21063528-0013.jpg"><img src="http://3.bp.blogspot.com/_3DvirpDbYSA/TKOuvLIFIdI/AAAAAAAAKEM/kaNDhviR74U/s200/TeachingMA21063528-0013.jpg" border="0" alt="" width="255" height="292" /></a></p>
<div style="text-align: right;">
<p style="text-align: left;">Steve on a sunny day!</p>
</div>
<div style="text-align: right;"></div>
<div style="text-align: right;"></div>
<div style="text-align: right;"></div>
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		<title>Looking Good the First Time</title>
		<link>http://www.art-career-experts.com/wordpress/2010/09/looking-good-the-first-time/</link>
		<comments>http://www.art-career-experts.com/wordpress/2010/09/looking-good-the-first-time/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 12:53:09 +0000</pubDate>
		<dc:creator>ace</dc:creator>
				<category><![CDATA[art marketing]]></category>
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		<guid isPermaLink="false">http://www.art-career-experts.com/wordpress/?p=250</guid>
		<description><![CDATA[As a copy editor, the one thing I’ve noticed over the years is that everybody thinks that their spelling and grammar and punctuation are just fine.  “Oh, you don’t have to do anything to my work,” they always say, sometimes with a smirk.  “My mom’s always said that my writing was so good!”    Well, guess what?  Your mom lied.  Your work needs editing. ]]></description>
			<content:encoded><![CDATA[<p><strong>LOL-There is nothing to add to this excellent article on making sure what you write is proofed before publishing on your web or blog! So whether you write, paint, sculpt or create sculptural ping pong balls, the point is to present yourself in a good light in all that you do! I have posted the entire article for you to enjoy. </strong>-Theresa</p>
<h2><a title="Looking Good the First Time" href="http://1stturningpoint.com/?p=4881">Looking Good the First Time</a></h2>
<div>
<p>Posted By <a title="Posts by Eilis Flynn" href="http://1stturningpoint.com/?author=13">Eilis Flynn</a> on September 2,  2010</p>
<div id="attachment_406"><img title="Eilis Flynn Banner" src="http://anncharles.com/1stturningpoint/wp-content/uploads/2009/04/eilisflynnbanner-300x102.gif" alt="Author Eilis Flynn: The Reality Beyond" width="300" height="102" />Author Eilis Flynn: The Reality Beyond</p>
</div>
<p><strong>If you don’t bother to sepll-cehck, nobody’s going to take you  seriously</strong></p>
<p>by <a title="Eilis Flynn, author" href="http://www.eilisflynn.com/" target="_blank"><strong>Eilis Flynn</strong></a><br />
1st Turning Point  Crew Columnist<br />
<em>Copyright © 2010 Eilis Flynn</em></p>
<p>As a copy editor, the one thing I’ve noticed over  the years is that everybody thinks that their spelling and grammar and  punctuation are just fine.  “Oh, you don’t have to do anything to  <strong><em>my</em></strong> work,” they always say, sometimes with a smirk.   “My mom’s always said that my writing was so good!”</p>
<p>Well, guess what?  Your mom lied.  Your work  needs editing.  It needs to have the spelling double-checked (and no, if you’re  an American, you can’t use British spelling, and no, you can’t just randomly  capitalize words because you think it looks neat), the grammar double-checked  (and since grammar is no longer being taught in schools, double-double-checked),  and if you can’t figure out when to use a semicolon and when to use a colon, why  would you think they’re interchangeable and everyone else is wrong when they say  they’re not?</p>
<p>Anyway, as you might have gathered, I think it’s  fair to say that everyone, and I mean everyone, needs to have their work proofed  and read by someone else.  This needs to happen simply because your work—your  writing—is the face by which you want to be known.  And if your work is littered  with misspellings, poor grammar choices, and illiterate attempts at punctuation,  your work doesn’t come off so good.  Spell-check, while it is a wonderful  stopgap measure, can’t do it all.  First of all, remember that the feature was  designed by engineers, and engineers are notoriously poor in their spelling,  grammar, and punctuation choices.  And second, spell-check was designed to make  sure that the words being used in the document are real.  Whether the words are  appropriate in the document, again, that’s not spell-check’s job; it’s  yours.</p>
<p>Haven’t you ever looked at a website that’s  littered with typos and grammatical errors and winced?  Of course you have.   Everyone has. And if that website’s a retail site, trying to entice you to buy  something, haven’t you had second thoughts about buying?  After all, if the  website owner can’t be bothered to check for spelling and grammatical mistakes,  who knows what else they aren’t bothering to do?  That goes for your writing,  too.</p>
<p>So do yourself a favor.  Read and proofread your  work.  Learn the grammatical rules and apply them to your own work.  Punctuation  isn’t just a suggestion, it’s a given.  Make your writing the best it can be by  making it the easiest to read.  Or I’ll hunt you down and I will use my red pen  on your work.  Don’t think I won’t.</p>
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		<title>Ordering the workshop audio</title>
		<link>http://www.art-career-experts.com/wordpress/2010/04/ordering-the-workshop-audio/</link>
		<comments>http://www.art-career-experts.com/wordpress/2010/04/ordering-the-workshop-audio/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 12:00:33 +0000</pubDate>
		<dc:creator>theresa</dc:creator>
				<category><![CDATA[art marketing]]></category>
		<category><![CDATA[ACE audio books]]></category>
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		<category><![CDATA[art career experts]]></category>
		<category><![CDATA[art marketing success secrets]]></category>
		<category><![CDATA[artist paycheck]]></category>
		<category><![CDATA[how to sell your art]]></category>
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		<guid isPermaLink="false">http://www.art-career-experts.com/wordpress/?p=188</guid>
		<description><![CDATA[What better way to offer something to artists than have a glowing testimonial?]]></description>
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<div></div>
<div><strong>This post came out of our <a title="Artist paycheck forum" href="http://finance.groups.yahoo.com/group/ArtistPaycheck/" target="_self">Artist Paycheck</a> yahoo group To join simply sign up!<br />
</strong></div>
<div><strong>Re: What a Deal! Ordering a copy</strong></div>
<p><strong><span style="font-size: small;">It&#8217;s easy Catherine!   Go here and<a href="../../Represent-Yourself-Audio.html"> just order online</a> -you download onto your computer (then you can put  it on a disc) </span><span style="font-size: small;">or cut and paste   http://www.art-career-experts.com/Represent-Yourself-Audio.html</span></strong></p>
<p>&#8212;  In ArtistPaycheck@yahoogroups.com, &#8220;catherin&#8221; &lt;catherin@&#8230;&gt;  wrote:<br />
&gt;<br />
&gt; Pat where do you get a copy from???<br />
&gt;<br />
&gt;  catherin<br />
&gt; www.animalarthouse.com<br />
&gt;<br />
&gt; &#8212; In  ArtistPaycheck@yahoogroups.com, &#8220;patmorris123&#8243; patmorris123@ wrote:<br />
&gt;  &gt;<br />
&gt; &gt; I ordered your &#8220;Representing Yourself&#8221; pdf file and  audio last week and had not until this morning had the opportunity to  listen to the audio. I am gearing up for the beginning of my outdoor  show season in a few weeks and you did it again, you gave me fantastic  tools&#8230;and I do prefer the audio version, it&#8217;s like I am there  listening to you in person. I have done many outdoor shows and am  thrilled that finally someone has some valuable advice for me; I have  encountered all of the things you mention. If anyone who does shows has  not purchased this, it&#8217;s the best $9.95 you can spend! What a deal!<br />
&gt;  &gt; Thanks, Theresa and Steve : )<br />
&gt; &gt; Pat</p>
<p>&gt; &gt;</p>
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		<title>Talking to your clients in public</title>
		<link>http://www.art-career-experts.com/wordpress/2010/03/talking-to-your-clients-in-public/</link>
		<comments>http://www.art-career-experts.com/wordpress/2010/03/talking-to-your-clients-in-public/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 13:45:56 +0000</pubDate>
		<dc:creator>theresa</dc:creator>
				<category><![CDATA[art marketing]]></category>
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		<category><![CDATA[M Theresa Brown]]></category>
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		<category><![CDATA[stephen filarsky]]></category>
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		<guid isPermaLink="false">http://www.art-career-experts.com/wordpress/?p=178</guid>
		<description><![CDATA[. And as we discussed in the workshop, any question or even comment from a client is an invitation from them to "tell me more."  Only one person, a man, seemed to be astounded (at least outwardly) by my prices.  The fact is, that he probably just had no clue..he wants a portrait but is learning that they  are not free or cheap.]]></description>
			<content:encoded><![CDATA[<p>Our March workshop was a blast! We ran out of time, as we seem to always do, but were able to touch on a number of areas that artists needed answers to&#8230;most were those irritating questions that we all grouse about but in reality, are usually well meaning! My blog is a review of an immediate &#8220;putting into place&#8221; conversation the day after! We will have an audio available of our seminar shortly!</p>
<p>________________________________________________________________________</p>
<p>So, here I am, a day after our workshop, in front of the frame shop at the large Mall where I pop in once or twice a week. I am putting the final touches on a pastel portrait of a boy. Now I will tell you that large portraits attract attention. No doubt about it. And as we discussed in the workshop, <strong>any</strong> question or even comment from a client is an invitation from them to &#8220;tell me more.&#8221;  Only one person, a man, seemed to be astounded (at least outwardly) by my prices.  The fact is, that he probably just had no clue..he wants a portrait but is learning that they  are not free or cheap.<br />
This is how the conversation USED to go when someone seemed amazed and said so loudly (as in front of several onlookers) The scenario is that he has just seen me, he has his 7 year old daughter with him and he steps into the small group of 5 ladies<br />
<strong>Before I knew how to reply:</strong><br />
<strong>Man : </strong> Is this some kind of chalk? It&#8217;s really nice. How much is something like this?<br />
ME: Uh, this is $950.00 (in a semi apologetic tone)<br />
HIM: WOW! (that&#8217;s all he said-I took it to mean it was too expensive)<br />
ME: Well I have a cheaper portrait available too. This small pastel is only $300.00<br />
Him: What&#8217;s the difference? Aren&#8217;t they the same size? (obviously not)<br />
Me: No one is bigger than the other</p>
<p>By that time, most people, except a real diehard, would have wandered on&#8230;even those interested would have caught my tone&#8230;.even a flash of irritation at the man&#8217;s dumb questions <img src='http://www.art-career-experts.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  (I mean couldn&#8217;t he SEE they were two different sizes?) so unless I was really cheap&#8230;. they had already been attracted by the portrait itself, and for several ladies it was an idea that had been in their minds awhile&#8230;going back in time to when their children were smaller.</p>
<p><strong>How I replied after learning the right way to respond:<br />
</strong><strong>Man : </strong> Is this some kind of chalk? It&#8217;s really nice. How much is something like this?</p>
<p><strong><em>Me: This is a Pastel portrait which I&#8217;m creating, are you thinking of a portrait with more than one child?</em></strong></p>
<p>Man: I have just one daughter, so how much would that be?</p>
<p>Me: A pastel portrait similar to this is a $950.00 investment.</p>
<p>Him: WOW!</p>
<p><strong><em>Me: Yes, you&#8217;d invest  $950.00 (</em></strong><em>said confidently and clearly</em><strong><em>) for a pastel portrait like this with a single subject. Over here, is a large pastel portrait which is a $2500.00 investment&#8230;(</em></strong><em>hand gestures</em><strong><em>) and over here is a smaller cameo pastel which is a $300.00 investment.</em></strong></p>
<p>Him: But why is this one more? It looks like the same size?</p>
<p><strong><em>Me: Perhaps from a distance it does but they are two different sizes </em></strong><em>(I pick up smaller to compare and show..now by this time I have already been talking to several women in a group before he arrived and do not want to lose them as he is controlling the situation with his questions&#8230;)</em><strong><em><br />
Now, I know how you feel, others have felt the same way but you you know what they found? They found that over the years my portraits became one of the most emotionally valuable possessions they owned.  All my collectors tell me that if a fire broke out in their home, the portraits that I created for them are being carried out right with the  children and pets!</em></strong><br />
(that puts  &#8220;valuable&#8221; into context)<br />
Now because I had several &#8220;hot ones&#8221; I hand him a business card and let him digest what I have just said- in a friendly tone of course and turn back to the ladies. I am back in control.</p>
<p>Now I also could have said:<br />
<strong><em>Yes it is indeed $950.00. My portraits are not for everyone but for those many collectors who have invested my work, my portraits have and will continue to bring them many years of enjoyment!</em></strong></p>
<p>Now Steve, with his sense of humor, when I relayed the story to him later that day said that HIS reply after the WOW would have been<br />
<strong>&#8220;Yes they ARE inexpensive aren&#8217;t they? My collectors LOVE my work and recognize the value in my art!</strong></p>
<p>And that too is not a bad reply if the person has not commented on a high cost! I have had them say &#8220;wow that&#8217;s a great price&#8221;, or &#8220;wow that&#8217;s high!&#8221; but rarely just &#8220;wow!&#8221; I wasn&#8217;t quick enough actually to catch the other nuance of that one word!</p>
<p>So practice!!!!!</p>
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		<title>Sticking with it!</title>
		<link>http://www.art-career-experts.com/wordpress/2010/02/142/</link>
		<comments>http://www.art-career-experts.com/wordpress/2010/02/142/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 23:45:37 +0000</pubDate>
		<dc:creator>theresa</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<category><![CDATA[perseverance]]></category>
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		<guid isPermaLink="false">http://www.art-career-experts.com/wordpress/?p=142</guid>
		<description><![CDATA[We are all human and we all get discouraged, disappointed, tired or too busy and let our initial efforts fade away.  But there is a way to channel your energy and enthusiasm and keep the level up there long enough to see positive results!]]></description>
			<content:encoded><![CDATA[<p><strong>We all know the meaning of the  terms</strong>&#8230;stick to it, nose to the grindstone, perseverance, stamina, dedication&#8230;&#8230;and if you are honest with yourself, it&#8217;s hard!  <strong></strong></p>
<p><strong>How often have you started on a particular marketing</strong> venue for your art and in just a matter of days, or a couple of weeks, especially if the results were disappointing,  or you could not see the value of it, you just dropped it? Does that mean that you cannot do it? Does it mean that you don&#8217;t want to reach your goals badly enough?</p>
<p><strong>No, we are all human and we all get discouraged,</strong> disappointed, tired or too busy and let our initial efforts fade away.  But there is a way to channel your energy and enthusiasm and keep the level up there long enough to see positive results! And positive results, as we all know, breed continued enthusiasm.  The key here is to concentrate in ONE marketing area. Just one. Give yourself a time limit of say one month. But in that one month, give it ALL you&#8217;ve got.</p>
<p><strong>Let&#8217;s look at an example. </strong>You have decided to sell your art on Ebay. You have listened to us tell you to research, research and research your particular art product and see who and what is selling. So you have done that. You have found several artists who are earning anywhere from 800-1500 a week selling their art and you are excited! You feel that what you could do will sell as well. Piece of cake!</p>
<p><strong>Now if you have been creating all along,</strong> you will have anywhere from 8-12 items ready to list on Ebay.  Assuming that you already have a sellers account set up, as well as Paypal, the initial part is done.  If you have never sold on Ebay however, you need to delve a bit further. This link to Ebay will start you in the process!   http://pages.ebay.com/sellerinformation/index.html  <strong></strong></p>
<p><strong>But this post isn&#8217;t so much about getting started on ebay</strong> as to what you need to do to stick with it. We, and I mean as in &#8220;I&#8221; have been guilty more than once of selling moderately well on Ebay and then I fizzle out&#8230;yes, even me! I have tried new art forms just for fun but obviously wasn&#8217;t inspired enough to stick with it&#8230;so this post is a reminder to me AND you, that nothing works if you don&#8217;t stick with it!It&#8217;s easy to be satisfied with moderate sales and far harder to make that extra effort to produce great sales!  <strong></strong></p>
<p><strong>So if you have your 8-12 items posted on Ebay and nothing sells,</strong> does that mean you have it all wrong? No. There is a learning curve to everything&#8230;that time where you worry and agonize over it and spend too much time on it and then suddenly, one day, you realize that you just breezed through posting those items or writing that description and it only took you minutes!  So see how many times your auction was seen. Is it in the right category? What about your starting price? Your description? This is where your research will have paid off. And remember this-it seems that virtually any art can sell on Ebay. The key is to get it out to the public and STICK with it!  <strong></strong></p>
<p><strong>This perseverance and persistence will pay off.</strong> Whether you are selling on Ebay, your blog, on the street &#8230;anywhere. Success is measured not in one big swoop but in increments! The ones who succeed will do so, not because they are the most talented artist or craftsmen but because they stuck with it through the good and the bad. That&#8217;s what success is all about!</p>
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		<title>A Secret to Pricing your Art</title>
		<link>http://www.art-career-experts.com/wordpress/2010/01/a-secret-to-pricing-your-art/</link>
		<comments>http://www.art-career-experts.com/wordpress/2010/01/a-secret-to-pricing-your-art/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 19:24:29 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[art marketing]]></category>
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		<description><![CDATA[I am going to tell you a secret, well it&#8217;s not really a secret we just don&#8217;t want to believe it to be true. However, once you believe it you will look at pricing your art in a new light. Your cannot price your art to sell. You can&#8217;t do anything to make your art [...]]]></description>
			<content:encoded><![CDATA[<p>I am going to tell you a secret, well it&#8217;s not really a secret we just don&#8217;t want to believe it to be true. However, once you believe it you will look at pricing your art in a new light.<br />
Your cannot price your art to sell.<br />
You can&#8217;t do anything to make your art sell. Your art won&#8217;t sell itself.<br />
You (or someone else) has to sell your art.<br />
In other words, people won&#8217;t look at your art and see quality at a low price and just have to buy it. Nor will they look at your art and say it must be good, it&#8217;s so expensive and have to buy it. It&#8217;s why galleries have sales staff. They know this already. It&#8217;s why a juried art show hanging with no one actively selling has very few if any sales.</p>
<p>So what does this mean for you when it comes to pricing your art? It means that you have to believe in the value of your work. Do you believe that a painting that took you a day to paint is worth $2750. ? Can you say &#8220;This painting is two thou sand seven hundred and fifty DOLLARS&#8221; in a strong positive voice, not &#8220;it&#8217;s twentysevenfifty&#8221; said apologectically. You get the idea? The same applies if the painting is $100. As an aside, some of us will have trouble saying this no matter what the price. The solution is to practice. Say it out loud. Repeatedly. Say it until it comes naturally.</p>
<p>When you believe in the value of your work, communicating that value to your potential collectors is much easier.</p>
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