The good news is that in spite of the economic woes that are obviously world wide, we find that “having” to sell to pay bills makes us more creative, taps into set aside skills and opens the door to continued creativity!  IF you want guarantees, a magic bullet, a secret to success…well there are plenty of people out there professing to know the answers-go see them!

But if you have figured out that maybe, just maybe, success in what you do is down to hard work and that there is no ONE answer or secret, then everything we have written so far has made an impression on you! And we have done our job:-)

So are you a problem solver? Or are you still blaming everyone but yourself for your lack of what you consider to be success? Do you meet every suggestion with a whiny voice “But I tried that and it didn’t work!”? Things are changing daily. Look at what was available 20 years ago, 10 years ago and look what is available electronically today! How are you sending mail? How are you communicating?  But marketing means you are marketing not just your art product but your skills as a communicator.  Can’t communicate well? Then FIND someone to help you!  Seriously folks…when I make a suggestion and get a bunch of whiners who say “But, but, but…..” then I am speaking to the wrong entrepreneur and you need to keep your day job! Plain and simple. An entrepreneurial artist FINDS solutions and answers and does not offer up excuses as to why something will not or did not work. I have heard EVERY problem imaginable from artists concerning their careers and when my every suggestion is met with a negative, I am wasting my time. You fall down, you get up. You get lost, find a map. You need sympathy? Go to your mom.  Honestly artists, if you want success in your area of expertise, forget everything you ever learned in art school about selling your art and start listening to artists who sell.

Having said that, guess what? We have tried to help you-Don’t try to stab us in the back! We have had artists post on our Facebook pages, show up  where we are, steal our articles to promote their own “how to sell your art” sites, try to monopolize our time at a show for free advice (surely worth a cup of coffee?) Seriously? Get your own life!  I solved many of the unethical problems by simply slowing down my postings, not giving our locations or specifics and in general, spending more time in the areas in which we do ourselves the most good!

Art is all about problem solving-from creating your art to how to sell it. There are NO shortcuts. If, after all these years you are still waiting for me to give you the key to success, well you’re too late. You could have been there by now. So today you have to make a decision-re-think your goals and get to work or  not.  Yes. It’s that simple.   BUT, if you decide that maybe the life of a full time artist is not for you, have the courtesy and maturity to accept that decision as one that YOU have made and not “blame” your spouse, your job, your kids or life in general for your decision!

Enjoy what you have and be happy!

For the totally self employed artist, the past few years have been a huge challenge. If big businesses have failed with all their marketing expertise and service businesses have failed with their consumable products, then what possible chance does an artist have of surviving the lean years? To be frank, no one “needs” your art. No one “has” to have it. Art is a want, not a need.
So just how do you survive financially? And how do you cope emotionally when no one is buying your work? And just how are we, Theresa and Steve, staying in business and paying all of our bills (ie: mortgage, car payment, health insurance, utilities and everything else!)

Above all, we do what successful artists have done all along-we get creative!
Creativity encompasses not just artsy inspiration but creative marketing and the willingness to explore options. The key to our survival during this dry spell has been versatility. Artists have always been told to focus on one aspect of their art. Good advice until it stops selling. But was it all for nothing? No. Nothing is ever “for nothing.” It all joins together to create what it is you identify with as an artist. Picasso is a good example of an artist who used his wits to re-invent himself every time one phase stopped selling. The phrase “growing in my/her art” is so overused. The reality is that you can offer your collectors more of your artistic abilities-not just one thing! If you need “proof” of the many artists who were amazingly versatile and offered clients many options within their abilities to collect more than one form, type, medium of art, spend some serious time studying art history. And if you want to be successful in this challenging economy you need to be able to offer your clients the opportunity to add YOUR art to their collections with more than just the one form you have always offered! Not only does it generate new interest (and sales) but if they have already purchased work from you, they will again!

Encompassing your new found decision to explore other art forms means getting rid of whatever emotional baggage or education has held you back!
Giving yourself permission to step out of the box you or someone else put you in as an artist is serious emotional power! And it is the hardest thing you will do in your journey for versatility. Working on another art form, medium, genre…..you are experimenting, sharing with your collectors, seeing what is working, what is not. It is art entrepreneurship at its finest. It is creativity at it’s finest. And it is perfectly all right to do so! Shake off any negativism. It takes determination and courage to stand up to or ignore the opinionated “wanna be’s” out there who feel their job in life is to make you doubt yourself. Don’t give them that power!
If your slow sales the past few years have left you discouraged and uninterested in creating your art, the huge positive in your versatility explorations is discovering (or re-discovering) a new excitement in creating your art. You will find new enthusiasm in experimenting, thinking about and researching your ideas. And it will show in your work!
For us, now half way through 2013, our niche of the economy is showing signs of a comeback. People are slowly loosening their purse strings and allowing themselves to feel it is OK to make a “want” purchase. Our collectors enjoy seeing what new things we have created and that adds to our encouragement and explorations of new art forms.
Perhaps the best bit of advice we could share with you is simple: “Nothing works if you don’t try it!”
Until next time!
Theresa and Steve
http://www.artcareerexperts.com

This past year I have made more of a transition to  our Facebook page …and that’s to help me out. I pretty much work all the blogs, newsletters, etc.  single handed. So if there are far fewer posts that is the reason! Of course all of you are all welcome to add your comments, recommendations, etc here and on our FB page!

The other reason I have not posted as much is, yes, you guessed it, work!. As artists whose every bill is paid solely from the sales of our art, our priority is creating and selling our art.

So I have about 20 minutes this morning, here in front of the fire with hot coffee on a cold rainy (and not sure why it’s not snowing!) 37 degree morning here in NC. We plan to leave to see family in Pennsylvania tomorrow where I KNOW there is snow and return just after New Years.

We worked our tails off this month! Steve painted enough to need ice on his shoulder each night a week before Christmas and I kept just as busy with the portraits, the deliveries , the art classes and the displays. We both were zapped with some creeping crud around Thanksgiving and hacked our way through the studio for two weeks…but hey, we got through it!  There is an old saying “Make hay while the sun shines” and for every month where the sales are overwhelming, there are two months where they are so so and 1, sometimes  2 during the year where I wonder what a regular paycheck would feel like! Then I remember the days where I did not want to work and drove through the countryside at random, walked wooded trails or took out a kayak or spent the day working in my herb and flower garden or just messed about with random art for the fun of it….and I think “Nah-h-h!”

So we’ll be sending out Jan newsletter when we return and I will share just HOW we are able to “live the life of an artist”.  SO if that doesn’t keep you on pins and needles, nothing will
To see that Steve and I are real people, below is a list of our FB pages. Don’t like or use FB? You should…many of our collectors respond quicker to our messaging through FB than even the phone!

Happy NEW Year!

Theresa    www.facebook.com/MTheresaBrown
Steve         http://www.facebook.com/stephen.filarsky

www.facebook.com/artcareerexperts

I have already received some orders from having  done this BUT that was not my original intent. Some publicity? Well sure but this article was written quietly, after the presentation (and lol-bad photos from it) and my first inkling was a call from a collector who clued me in on the article

I am happy to have been a part of securing memories and we made prints available to the firefighters themselves.:-)

News – Raleigh

Angus was the beloved firedog at the Durham Highway fire station.

Kellner: 919-829-4802

I confess to not being much into psychiatrists  and further confess that I think half of them are full of BS. (my apologies to those who think otherwise) but I think this guy has a good handle on reality and so many artists need a bit of positive reinforcement that they may not be getting elsewhere!

Furthermore, many artists are NOT doing well in this current economy judging from my emails, so branching out and adding new elements to what you already do involves a commitment (There’s that word) of a new type!

<This (following) is not a popular concept, just a true one:

Anything worth doing (e.g., living a mentally healthy life) takes commitment.

When I refer to work I mean a real commitment — not just involvement. You may be wondering about how these are different. This was explained to me once by a salesman I met years ago — I’ll try to get his accent just right for full effect:

“Sunn [sic], the difference ‘tween involvement and commitment is the same as the difference ‘tween eggs and bacon. The chicken is involved. The pig is committed.” It’s hard to argue with that.

Commitment is key for making and sustaining real change in your emotional life. I don’t expect you to go ahead and turn yourself into bacon, but what’s needed is not just a wish to change in five sessions or less, or to have a therapist “fix” you, but an actual commitment to do something different — to push through when the going gets tough, because unfortunately it does.

A true commitment to personal change requires three things:

1. Vision
2. Promise
3. Energy

Let’s look at each of these things in turn.

Vision: It’s wonderful if you know exactly what you’d like the New You to look like, but it’s not necessary. All that that you need is to be open to imagining yourself and your life as different than they are now. You can explore the particulars along the way.

Promise: When you commit to change you implicitly make a promise. The promise is not to your husband, your sister, your kids, or even your Labradoodle. The promise you make is to yourself. It’s like writing a check with your mind. The way you cash that check is with work.

Work: Yes, work is a four-letter word, blah, blah, blah… But when you truly believe in something, when you are moving with purpose, work is not just not bad — it’s good. Work means throwing your energy at something you believe in to make a change — to make it the way you want it to be.

Commitment is the recipe for change. When you commit with your vision, promise, and work, it pays off in something better than bacon (if there is such a thing)… real change.>

…..Consumer demands are changing. Customers want more immediate access to the best relevant deals and are using the Internet as the primary way to redeem coupons. Now, one in five smartphone users use mobile coupons and the demographics of coupon users are shifting……..

The Rise of couponing in small Business

Greg Voakes

This week, couponing and consumer savings site Coupons.org launched an infographic called “The Coupon’s Comeback.” The graphic argues that couponing, a phenomenon largely dormant for the last 20 years, has found a resurrection in the form of online media, social couponing sites, and more traditional dashboard sites. “The Coupon’s Comeback” explores the rise in coupon offers and redemption since pre-recession times, the surprising demographics of coupon use, and the evolution of online couponing.

According to the graphic, Americans have been engaged in a “long-term affair with the coupon,” which is not entirely surprising, since the coupon has been around for over 100 years. Recently however, there has been a huge surge in coupon use and as a result, spending and savings are up. More and more small businesses are offering coupons, and the number of online coupons increased 360 percent since 2009. As more retailers get online, that number will continue to multiply. By 2014, the number of mobile coupon users is projected to grow a staggering thirteen-fold.

http://www.huffingtonpost.com/greg-voakes/the-rise-of-couponing-in-_b_1291453.html

OK. It’s been a tough couple of years. We all admit it. Everyone and every business has felt it to some degree.   As working artists, whose total income comes from the sales of our art,  we have had to improvise, expand,tweak, adjust, invent, add and scramble to live a comfortable lifestyle and pay our bills!  To us, making a business plan has always been a call to action and we have done it successfully for over twenty years but never so much as the past two years!
So, IF you have heard enough of all the artist whining that has been going on about the economy and how no one is buying art  and how no artist should have to sell or market and where is the guaranteed way and place to sell one’s art, then this article is for you.   The economy is what it is and to achieve your goals in your plan of action, you simply have to make a few adjustments in your thinking and decide to work within the framework of what is here and now.
And as you can tell, at Art Career Experts, when it comes to selling your art,  we have always felt that there is WAY  too much emphasis on “making the artist feel good” talk and not enough on action. In a world where people feel it is their right and duty to  “feel good” about everything,  the fantasy world of expectations of what being an artist is all about has led to many thousands not realizing a dream. The reality is that all successful artists have had to work hard.  Developing a strong work ethic has never stunted any artist’s creativity.  And whoever thinks that is simply looking for an easy out!

So with that in mind, if you need your ego stroked and your hand held, and my “get ‘er done” directness offends you, there are plenty of other bloggers making big money soft peddling the “artist life fantasy!”  So I won’t apologize for skipping the feel good stuff because if you are serious about making a living with your art, you will be more interested, and won’t mind, getting down to brass tacks and making a  Plan of Action for the year.   Your mindset needs to be on getting it done and turning it into your reality. The one guarantee is that once a plan is written out and put into effect, it is a record of each quarter and each year of your art business and shows you exactly where your ideas are or are not working.
1. Start with what you accomplished last year. It does not matter how you felt your year should have been-  look at all the positive events and accomplishments.
2.  Look at how these accomplishments helped you realize or move toward your goals. Look at what you planned to do and didn’t get done. Did that hinder you or did you end up taking another path toward your goals?   Everyone has a goal whether they wrote it down or not.  Let’s assume for the sake of this article, that you are a visual artist and that your goal is to make  $50,000 in art sales income this year.
Let me digress as I am going to assume that you have the ACE  marketing book  or audio or workbook or even the basic business plan. To have and have read or listened to them indicates your decision to get serious. Because the basics are in them all and you will already know the over 75 places online and offline to sell your art! To not have any of our marketing tools means you’re not  ready to  commit to ANY plan as you are still seaching for the one that suits your needs.  Be truthful and know yourself
Now, what you want to do is look at how what you did or didn’t do last year moved you towards or away from this goal. This is what you need to know to be able to make this year’s Plan of Action and make it work.
The Goal: Earn $50,000 this year in art sales. That is approximately $4200.00 monthly. It is a figure that needs to stay in the back of your mind.
The Action Plan: So how are you going to do that?
1. List every place or way that you sold a piece of art last year or recently and decide that you will improve on it!
2. Look at every place on the ACE list of where YOU can sell your art in public.
a. Narrow the list to 2 places that you can actively pursue
3. Commit to either Etsy or Ebay for your online store.
a. Set up the store
b. Monitor it daily
4. Look at WHO else can help you sell your art.
a. local Gallery
1. contact them with portfolio of work
2. see what they do that will help you
b. Friends, co-workers, family
c. art groups, co-ops, businesses
5. Art Shows
a. which ones will support your kind of art?
b. use common sense and decide if local or distance is the way to go
6. Newsletters-monthly
7. postcards/snail mail-quarterly
8. emails, phone calls, follow ups
9. What else can you do with your art? Multiple “streams of art income” WORK!
a. classes/workshops
1. online and/or offline
b. new products
1. online/offline and where
c. reproductions in all forms-same thing
d. etc.
10. Social Media
a. commit to Facebook and develop your page or your friends
1. Hint: stay away from controversy on your business page!
b. Linked or Twitter-you can survive fine without them-work them if you want
11. Website-
a. This is all in the ACE books -you need one
b. Blogs-yes and keep it up
c. Youtubecan be a good thing for traffic-no experience required-simple
12. Cut your losses-eliminate or cut back your time and effort on anything that is not giving you some return for your investment in time and money!
13. ALWAYS know where you are financially! And which one of your streams of income is falling behind or not working!
14. Plan your marketing using all the free outlets-be very selective with paid advertising.
15.  The five words that will stop you from being successful are “I don’t feel like it.” Decide to change the way you are working and stop complaining! It’s too negative.

Remember the 80/20 rule. Twenty percent of your effort leads to eighty percent of your results. Look at what worked last year. Build on that. Look at what MIGHT work this year. Build on that.  Nothing works if you don’t try.
We want to work smarter not harder. It’s hard enough already. If you didn’t love doing it, you probably wouldn’t.  Keep you eye on the ultimate goal. Think of it as a destination. Your action plan is your ACTION PLAN.  It is way past time dreaming that past artists had it easier or that an artist should not have to market or that marketing is a “necessary evil.”
Does it really matter if you get to your destination by a different route than you planned?  No. What matters is your attitude. Stop blaming others.  Then add your determination to roll up your shirtsleeve, work with what you have and start making your goal a reality.
“Even a kick in the rear is a step forward.”

The Fast and Easy Shortcuts to Success?

by M.Theresa Brown

An interesting discussion began the other day when, on a yahoo group message board, a list of the 12 ways to be successful as an artist were published. The 12 steps were “OK advice” but pretty generic and from a popular Internet art marketing site  and I responded to the post with the following:

“Oh my, real world experience counts for a lot in these discussions.

It is telling that the most often asked question in our art marketing seminars is “How do I price my work?” The artists who ask, regardless of what they just heard from me in the seminar, are searching for an easy, magical formula for instant success. And top of their list is the thought ” skip the rest-just tell me how to price my art so I can sell”

Those artists are not understanding or accepting that there is no single answer. I tell them it is the “whole package” which is the key to pricing their art. But even putting the “correct price” on a piece of art will not sell it!
From what I have seen and heard, very few artists today are willing to work as hard as it takes to develop that package

They pop from one guru’s message to another looking for the yellow brick road and a way to the top with as little effort as possible:-) And along the way, they go nowhere because there is always the underlying voice telling them “but that’s a lot of work” or “I don’t know if I can do that” and off they go looking for a message that sounds more in keeping with what they’d like to do.”

Want to read the rest of this insightful article?  You can subscribe to our monthly newsletters and enjoy articles from us and our knowledgeable guest artists by signing up for our FREE newsletters at Art Career Experts.

BTW-did you notice the “teaser” form of writing? This seems to be the era of a new news form of  Internet writing. Gone are the days when the summary of the whole article was in the first paragraph. Now most headlines when you turn on your computer are questions. “Did the man jump from the building?”  “Did the war end?”   The old time newsmen would roll over in the grave.

“The changes have been alarming! My talented yet sensible son has changed his appearance, his attitude, quotes Lenin and promotes Marxism. I ask him  about his job prospects but he just dismisses his father and I with some comment about “You don’t get it, It’s not about the money.” Yet he’s $45,000 in debt with school loans. How do we get him out of there? It’s awful-it’s like some kind of cult!”

During another hour long phone conversation I had to repeat my advice from before-there was nothing that she could do. It was not him calling me asking for advice; it was her. She had purchased our ebooks with the hope of him gaining insight but he had so far refused to even listen to them. Our August newsletter addresses the issues of what is happening in the Arts programs in our nation’s liberal arts colleges and universities. The leanings towards socialism, communism and Marxist views is certainly not new. The churning out of students unprepared to earn a living in the world with their painting or printing degrees is not new. The accumulation of tens of thousands of dollars of student loan debt is not new.  The unhappy views of unhappy professors is not new.

So what is happening? The mother had been told that students’ brains were not maturing until they were in their 30′s today. What sort of bullshit is that? Parents and schools today are turning out a whole generation of whiny, dependent child/adults , thanks, in part, to their 24/7 hovering and  dumbed down, federally funded  education systems.

This blog is not long enough for the “rest of the story” so pick up the rest of it in our free newsletter!